Sales Masterclass - Structuring your sales engine: from data to activation

A session hosted by Raphaël Tourenq and Antoine Thoreau, co-founders of Sendō. Antoine is also an Arts et Métiers engineering graduate.

Sendō is a B2B GTM Engineering agency that builds go-to-market systems to develop sales pipelines and revenue growth for the companies they support. The agency works with numerous DeepTech, MedTech, Impact Tech, and industrial companies, such as Simscale, Aspivix, and Omnia Technologies.

Agenda:

• What is GTM Engineering?
• The method for structuring your GTM systems: Data, CRM Orchestration, Activation
• Activation and outreach: cold, nurturing, inbound
• AI pitfalls and tools to avoid as a founder
• Resources to go further
• Q&A

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