Its co-founder and CMO, Arnaud Delubac, 28, was a guest of 21st by CentraleSupélec and ESSEC Ventures, for an exclusive conversation with entrepreneurs from their programs, at STATION F last April.
Watch the replay here👇
"Our approach goes beyond simply analyzing carbon emissions at a given moment. We also offer advice and support from climate experts, aimed at effectively reducing emissions. Our goal is not to induce guilt but to guide businesses towards sustainable growth. Just as a dietitian creates a tailored nutritional plan for each individual, we develop customized strategies to help each company effectively reduce its carbon footprint, while considering its specific realities and development needs.” @Arnaud Delubac, co-founder and CMO of @Greenly
👉Go-to-market: "Our Go-to-market strategy was designed to specifically address the carbon footprint of each business sector, positioning us as sectoral experts. With a volume-driven SaaS model, it is imperative to have a precise strategy to maximize conversion across each vertical.
👉Fundraising: "The key to successful fundraising lies in the ability to quickly shift the power dynamic with investors. It's not just about enticing them with a bold vision, such as our commitment to becoming the global leader in carbon accounting during our Series A in 2022. It's essential to adopt an approach that invites funds to envision collaboration: how can they contribute to our mission, accelerate our growth, and help us achieve our ambitions at the desired pace? This approach should not be seen as unilateral but rather as building synergy, an alchemy that takes shape over time."
👉Customer Feedback: "Dissatisfied customers are your best advocates for product improvement. Involve them in decision-making as early as possible. They should drive your roadmap. Otherwise, you're operating on intuition and risk missing the mark. By addressing their frustrations, we can continuously iterate and evolve our offering in the right direction."
"In France, our tendency towards humility can sometimes lead us to temper our ambitions. Having big ambitions and expressing them openly from the outset should not be seen as a lack of humility; quite the opposite, it's a sign of determination and confidence. This approach allows for distinction in a market where multiple solutions can emerge simultaneously. Thinking big and daring to express it clearly is essential, and even a touch of audacity can prove to be a powerful differentiator in a dense competitive environment."
👉HR: "Minimize delegation in your recruitment process to ensure a perfect fit between new hires and your company culture. Communicate your values openly and seek candidates who align perfectly with them.
👉Sales Strategy: "We gradually shifted from targeting VSEs/SMEs with very aggressive pricing, towards the mid-market. This was to scale up, prove that the tool was also suitable for large accounts, and adapt to the needs of more mature stakeholders."
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